[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.simota.cz\/proc-je-logistika-pro-e-commerce-tak-dulezita\/#Article","mainEntityOfPage":"https:\/\/www.simota.cz\/proc-je-logistika-pro-e-commerce-tak-dulezita\/","headline":"Pro\u010d je logistika pro e-commerce tak d\u016fle\u017eit\u00e1","name":"Pro\u010d je logistika pro e-commerce tak d\u016fle\u017eit\u00e1","description":"Dnes \u010d\u00edm d\u00e1l v\u00edce lid\u00ed podnik\u00e1 z domova prost\u0159ednictv\u00edm internetu. S jeho pomoc\u00ed tak\u00e9 rozv\u00e1\u017e\u00ed sv\u00e9 zbo\u017e\u00ed \u2013 v\u0161ichni koneckonc\u016f vid\u00edme, \u017ee se e-shopy st\u00e1vaj\u00ed st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed. Mohlo by se tedy zd\u00e1t, \u017ee je mo\u017en\u00e9 zahodit ur\u010dit\u00e1 pravidla, kter\u00e1 svazuj\u00ed klasickou firmu, t\u00fdkaj\u00edc\u00ed se nap\u0159\u00edklad logistiky. Opak je v\u0161ak pravdou. Ukazuje se toti\u017e, \u017ee je […]","datePublished":"2024-02-13","dateModified":"2024-02-13","author":{"@type":"Person","@id":"https:\/\/www.simota.cz\/author\/#Person","name":"","url":"https:\/\/www.simota.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b86e461e91a792eb6523c2667396c9868de382fea5dd80e25dc0d9e030173b65?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b86e461e91a792eb6523c2667396c9868de382fea5dd80e25dc0d9e030173b65?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"simota.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.simota.cz\/wp-content\/uploads\/logistika3_1.jpg","url":"https:\/\/www.simota.cz\/wp-content\/uploads\/logistika3_1.jpg","height":0,"width":0},"url":"https:\/\/www.simota.cz\/proc-je-logistika-pro-e-commerce-tak-dulezita\/","about":["Produkty"],"wordCount":421,"articleBody":"   Dnes \u010d\u00edm d\u00e1l v\u00edce lid\u00ed podnik\u00e1 z domova prost\u0159ednictv\u00edm internetu. S jeho pomoc\u00ed tak\u00e9 rozv\u00e1\u017e\u00ed sv\u00e9 zbo\u017e\u00ed \u2013 v\u0161ichni koneckonc\u016f vid\u00edme, \u017ee se e-shopy st\u00e1vaj\u00ed st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed. Mohlo by se tedy zd\u00e1t, \u017ee je mo\u017en\u00e9 zahodit ur\u010dit\u00e1 pravidla, kter\u00e1 svazuj\u00ed klasickou firmu, t\u00fdkaj\u00edc\u00ed se nap\u0159\u00edklad logistiky. Opak je v\u0161ak pravdou. Ukazuje se toti\u017e, \u017ee je logistika pro e-commerce stejn\u011b d\u016fle\u017eit\u00e1, jako pro kteroukoliv jinou firmu. Ale z jak\u00e9ho d\u016fvodu?P\u0159edn\u011b si mus\u00edme \u0159\u00edci, co to logistika vlastn\u011b je. Jedn\u00e1 se o syst\u00e9m p\u0159enosu v\u00fdrobk\u016f, zbo\u017e\u00ed \u010di informac\u00ed. Zaji\u0161\u0165uje, aby se tyto dostaly co nejrychleji a bez po\u0161kozen\u00ed \u010di (v p\u0159\u00edpadn\u011b informac\u00ed) \u0161umu, kter\u00fd by je mohl znehodnotit. Tak\u00e9 se star\u00e1 o to, aby s nimi p\u0159i\u0161ly do styku pouze opr\u00e1vn\u011bn\u00e9 osoby, a to je\u0161t\u011b jen ty, kter\u00e9 jsou nezbytn\u011b nutn\u00e9. Jak se toto ale prom\u00edt\u00e1 do obchodov\u00e1n\u00ed p\u0159es internet?3Zde si mus\u00edme uv\u011bdomit, jak tento proces prob\u00edh\u00e1: obchodn\u00edk objedn\u00e1 dan\u00e9 zbo\u017e\u00ed od dodavatele, a n\u00e1sledn\u011b jej po\u0161le z\u00e1kazn\u00edkovi, kter\u00fd si jej u n\u011bj koup\u00ed. Zn\u00ed to jednodu\u0161e, av\u0161ak je to slo\u017eit\u011bj\u0161\u00ed proces, ne\u017e se m\u016f\u017ee p\u0159i zb\u011b\u017en\u00e9m pohledu zd\u00e1t.V prvn\u00ed \u0159ad\u011b mus\u00ed prodejce zajistit, aby dan\u00e9 zbo\u017e\u00ed bylo v\u017edy dostupn\u00e9 a z\u00e1kazn\u00edk na n\u011bj nemusel dlouho \u010dekat. Nesm\u00edme zapom\u00ednat, \u017ee dnes \u017eijeme v dob\u011b instantn\u00ed gratifikace, kdy \u010dlov\u011bk chce v\u0161echno hned. Pokud by m\u011bl \u010dekat nap\u0159\u00edklad o t\u00fdden d\u00e9le, pak si obvykle rad\u011bji o n\u011bco p\u0159iplat\u00ed u jin\u00e9ho prodejce, kde bude m\u00edt sv\u00e9 zbo\u017e\u00ed hned. To znamen\u00e1, \u017ee mus\u00edme v\u011bd\u011bt, kolik se kter\u00e9ho zhruba prod\u00e1, abychom jej m\u011bli dost, ale na druhou stranu nem\u011bli zbyte\u010dn\u00e9 z\u00e1soby.Tak\u00e9 je pot\u0159eba naj\u00edt spolehliv\u00e9ho dopravce. Je jedno, jestli vyu\u017eijeme slu\u017eeb po\u0161ty \u010di n\u011bkter\u00e9 z p\u0159epravn\u00edch spole\u010dnost\u00ed. Z\u00e1kazn\u00edk v\u017edy o\u010dek\u00e1v\u00e1, \u017ee mu objednan\u00e9 zbo\u017e\u00ed p\u0159ijde v neporu\u0161en\u00e9m stavu, a a\u010dkoliv za to by m\u011bl zodpov\u00eddat dopravce, bude z toho vinit i obchodn\u00edka.Proto je logistika i u tohoto zp\u016fsobu podnik\u00e1n\u00ed skute\u010dn\u011b d\u016fle\u017eit\u00e1. Bez n\u00ed se zkr\u00e1tka neobejdeme.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d je logistika pro e-commerce tak d\u016fle\u017eit\u00e1","item":"https:\/\/www.simota.cz\/proc-je-logistika-pro-e-commerce-tak-dulezita\/#breadcrumbitem"}]}]